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Archive for the ‘Pay Per Click’ Category

The idea behind pay per click is to drive visitors to your website with a portion of them making some type of desired action such as a purchase or filling our a form for more information. Many service related sites or those that sell high end products use pay per click advertising to drive visitors knowing that it will take a phone call or personal meeting to close the sale. For example, the visitor may fill out a form requesting more information. The sales person then calls that prospect (lead) to discuss the product or service. The worst part is that he or she may not even make contact with the prospect since people become busy or have already purchased through someone else. Finally, out of the prospects that he has reached by phone, he can then finally get his message across and start to make the sale. That’s a a lot of money spent on clicks just to make phone contact with one prospect.

With pay per call, you eliminate these two steps and jump straight to talking to a prospect that has called you. Just the very action of someone calling you instead of you calling them creates a prospect that has a more immediate interest in what you have to offer.

Pay per call can even be less costly than pay per click advertising. Many small businesses find it difficult to use the pay per click services after wasting countless hours. This brings me to the savings a business can realize in manpower required to manage pay per click campaigns. With pay per call, you don’t need to manage anything. You simply pick up the phone during business hours. Prospect Direct Marketing provides this cutting edge pay per call service and will even pay for a call center to take your calls after hours. You don’t even pay for 800 toll charges which are typically incurred. Prospect Direct is an all inclusive pay per call marketing company that handles everything, leaving you to devote more time to your clients.

This service works best for businesses that offer a higher end product or service that typically requires phone contact prior to making the sale. Pay per call is becoming popular with professionals such as accountants, attorneys, insurance agents, mortgage companies, and real estate agents. Many other businesses can benefit from pay per call if they have a business in which they primarily make a sale by phone or in person. Pay per call can be segmented by region down to major metropolitan area so even sales agents that meet with local clients can enjoy this type of marketing.

Pay per call is a newer technology that hasn’t gotten a whole lot of publicity just yet. Once more people start to realize the benefits of paying per call, the costs could increase as demand increases. But for now, this is a hidden treasure for those that get in early. The Kelsey Group, a market research firm, estimates that pay per call will become a $1.4 billion to 4 billion dollar industry by 2009. That would roughly parallel the recent growth of pay per click advertising which jumped from $100 million in 2000 to $3.1 billion last year, according to Jupiter Research. Remember when pay per click rolled out about 10 years ago and you could pay 1/5 for the same key word today?

The holiday shopping season has a beginning, middle, and end. You can argue it begins in September and ends in January. No matter what timeframe you have it’s still a finite period of time during which a very large percentage of yearly retail sales are made. You have to strike while the iron is hot. It is unrealistic to expect users to locate your online presence by directly entering your website address. More than 75 percent of Internet consumers use search engines and directories to look for products, services and information.

The problem is it takes time to optimize your website and for spiders to magically index your site in relation to the billions and billions and billions of other websites. Well maybe not that many. The question is how do you get people to your website for that brief three or four month selling season. Answer: you buy your way in.

Pay per click (PPC) search engines, also known as pay-for-performance, are engines which allow website owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

PPC has a small setup fee, and higher recurring costs than Search Engine Optimization (SEO). However, while SEO can take months or longer to build traffic, PPC will immediately send targeted traffic to your website. You may pay more for the convenience of instantly turning your traffic on and off, but to many it is worthwhile.

Pay Per Click search allows you to effectively connect with customers searching online for your products and services. You select words that relate to your business and your website appears in search results on selected sites when search users enter those words. You pay for each sales lead, not each impression, leading to a high return on your advertising investment. You also control your costs by determining the price you are willing to pay per lead – the more you pay, the higher your listings appear within the search results and the greater the number of potential customers that see your listing. The underlying idea to pay per click search engines is that you find keywords related to your website and then you bid on these keywords and buy high positions on your chosen engine. Your bid amount is the amount you’re willing to pay for each visitor that visits your site through the search results.

The more times a word or phrase has been searched for the higher you’ll have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to the keyword you want to bid on (if you bid for terms that weren’t really directly related to your website, people would come to your site, not buy anything, and you’d still pay for the visit. It’s like giving the PPC search engines free money, therefore it’s vital to always stay relevant). These engines allow you to skip all the search engine optimization stuff and simply pay for visitors.

PPC is perfect for a finite period of time because you can start and stop it when necessary. Benefits of PPC are:

* You only pay for visitors. Unlike banner advertising where you pay each time someone sees your ad, pay-per-click engines only charge you when someone actually clicks on your listing. This means you’re getting guaranteed visits.

* Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 as the minimum bid however. Popular search terms can cost much more on the big pay per click search engines most notably Google Adwords, Overture.com and Findwhat.com. Even still PPC engines are one of the most cost effective way of driving targeted people to your site. Google Adwords, Overture.com and Findwhat.com are the pay-per-click engines most often recommended.

BizAtomic Pay Per Click (PPC) Campaign Management allows your site to be advertised on various keywords optimized for your business. Using a bidding mechanism, you purchase the right to have your business listed in a set position for your keywords. This process provides instant gratification as your site can be listed at the top of searches instantly.

The BizAtomic PPC campaign is aimed at delivering the maximum ROI for your PPC budget with an eye on high conversions, higher CTR and lower cost of customer acquisition.

The Advantages of PPC (Pay-Per-Click):

* Control: you always know who you are reaching, what keywords you want to run your PPC campaign on, what countries or even what city you want your PPC ads to appear for and what language should they be displayed in. You also control how much you bid for each advertisement and how much you want to spend in total.

* Targeted Traffic: You get to target the right audience without worrying about irrelevant traffic. If you sell blue shoes, you can select your ad to appear only when a search engine user types “Buy Blue Shoes”. Of course people need to be searching for the particular keyword.

* Instant: Another big advantage of PPC is that it is instant. The PPC ads appear almost instantly and respond to the changes or modification made instantly.

* Branding: You can choose the words in which you want to describe your business and also have the freedom of having the visitor visit the exact page you want them to see.

* Site Architecture Independent: No architectural changes need to be made to sites to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.

If your objective is to increase traffic to your website or increase brand awareness, PPC is one of the most important and safest bets on the search engines.